4- Who would be the audiences for your media product?
Our target audience is aimed at anyone over the age of 15 years old. Our film contains scenes that younger viewers may find distressing, such as violence, threatening objects and language and imitable actions, so we made sure that our media product was targeted at an audience that would be mature enough to handle scenes demonstrating this sort of behaviour.
However we also aimed our film at a significantly smaller group of people with an interest in psychological thrillers. This audience may enjoy similar films such as Black Swan, Fight Club and Psycho, (films that are complex and clever, but not necessarily easy going or light) and may have a strong interest in films that delve into subjects like the how the human brain works and how it can be manipulated.
Our film also contains a large amount of cinematography (we wanted our film to look atheistically pleasing as well as have a strong storyline with a twist) so an audience with an interest in the art of photography or filmmaking would also be a possible audience with regards to our media product. Overall, our media product may not fit the mould of a mainstream film and would instead be targeted at a smaller group that would find appeal from a psychosomatic film containing complex shots and a darker form of cinematography.
To get an insight of our target audience, we conducted questionnaires handed out to teens/young adults (people that would fit our target audience.) All of our questionnaires we handed out were returned to us stating that the age certificate should be 15, which is what we decided to give our media product. This confirmed to us that we had chosen the appropriate certificate for our film. We also had some helpful suggestions on how what sound to use for our media product. Since the majority of the audience we handed out questionnaires to successfully identified our film as in the psychological film genre, song suggestions such as creepy, haunting music building up the pace when action occurred.
All of our pre post production results correctly identified the genre of our film as a thriller, stating that the music that would be appropriate for our film should be scary and "tense."
Our target audience is aimed at anyone over the age of 15 years old. Our film contains scenes that younger viewers may find distressing, such as violence, threatening objects and language and imitable actions, so we made sure that our media product was targeted at an audience that would be mature enough to handle scenes demonstrating this sort of behaviour.
However we also aimed our film at a significantly smaller group of people with an interest in psychological thrillers. This audience may enjoy similar films such as Black Swan, Fight Club and Psycho, (films that are complex and clever, but not necessarily easy going or light) and may have a strong interest in films that delve into subjects like the how the human brain works and how it can be manipulated.
Our film also contains a large amount of cinematography (we wanted our film to look atheistically pleasing as well as have a strong storyline with a twist) so an audience with an interest in the art of photography or filmmaking would also be a possible audience with regards to our media product. Overall, our media product may not fit the mould of a mainstream film and would instead be targeted at a smaller group that would find appeal from a psychosomatic film containing complex shots and a darker form of cinematography.
To get an insight of our target audience, we conducted questionnaires handed out to teens/young adults (people that would fit our target audience.) All of our questionnaires we handed out were returned to us stating that the age certificate should be 15, which is what we decided to give our media product. This confirmed to us that we had chosen the appropriate certificate for our film. We also had some helpful suggestions on how what sound to use for our media product. Since the majority of the audience we handed out questionnaires to successfully identified our film as in the psychological film genre, song suggestions such as creepy, haunting music building up the pace when action occurred.
All of our pre post production results correctly identified the genre of our film as a thriller, stating that the music that would be appropriate for our film should be scary and "tense."
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