Evaluation- Question 3.

3- What kind of media institution might distribute your media product and why?

For our media product, we decided that the best media institution for our film would be Icon Films. Icon Films is an independent, British film distributor, running for over 20 years. We chose it because it's in Britain's leading independent companies, generating in 150m at the box office with a library of 200 titles. This shows that Icon Films is a highly successful distributor, showing that after 20 years, it is still clearly flourishing and is capable of producing a large amount of high quality, renowned films such as Braveheart (winning an academy award for best picture)

and Paranormal activity. These films also have much more untraditional and unstructured storylines like our media product, therefore it would fit much better in a media institution like Icon Films as suppose to something like the conglomerate Big Six films  to have a much more, set, structured layout that is meant to appeal to much wider audiences, unlike ours. We wanted our film to have a much freer storyline that may only appeal to a certain group of people.

We also decided that Icon Films was an appropriate film distributor because our genre would fit along side other films they have distributed. Other examples of psychological thrillers distributed by Icon Films include StoneHearst Asylum, 187 and Edge of Darkness. Our storyline revolves around a young woman who is captured by her ex patient at a mental institution, who tortures her mentally and psychically, therefore our media product would be suitable to be distributed by Icon Films because it again is a similar plot line to other films in that media institution  that have been highly successful.